If you knew you were going to live to celebrate your 100th birthday, would you approach your everyday life differently? Would you change your exercise, diet, career and finances? Historically, the odds of achieving this chronological milestone were against you, but your luck may be changing. We are on the eve of significant technological breakthroughs with the potential to redefine not only the average life span but also the practice of medicine.
Along with several hundred others, I attended the Advances in Genome Biology & Technology (AGBT) conference last month in Marco Island, Florida. Perhaps the biggest news from the conference came from Chief Technology Officer Clive Brown of Oxford Nanopore Technologies (ONT). Using a PR campaign lifted directly from Steve Jobs’ book of effective marketing strategies, the ONT website shut down prior to Clive’s talk and a new one went up just after the big announcement.
The Archon Genomics X PRIZE presented by Express Scripts is a $10 Million incentivized Competition, challenging scientists to design rapid, inexpensive and accurate whole human genome sequencing technologies.